The MAGIC BUZZ is an “Active and Dynamic Communicating Object”. Indeed, this singular and astonishing product incites the owner to show it to members of his or her entourage.

Within the framework of the "Communicating Object", MAGIC BUZZ allows 6 surfaces for branding through which the advertiser can promote or communicate his ideas, (this due to the fact that the MAGIC BUZZ is at once both an interactive object and an advertising vehicule.

Let us imagine that a telephone operator wishes to launch a new offer promoting the following advantages :

99€
Unlimited fixed price
24/7
300 sms
unlimited Internet
 
One can imagine the usefulness of the MAGIC BUZZ in this promotion. In each new mobile telephone pack, the operator could include the MAGIC BUZZ that attaches to the telephone via a cord and which can be unscrewed allowing  the owner to use it as a fun dice. On each of the surfaces could be printed the above commercial advantages as well as the company logo. The company identity and their offers are thus promoted through an object that is both a game and an original advertising concept.

The MAGIC BUZZ thus becomes a dynamique and active communicating object. Of course the above example is relevant to all advertisers, services and media.